Instagram SEO for Moroccan Businesses Just Got a Game-Changer: Google Can Now Index Individual Posts
For years, Instagram SEO has been about optimising your profile, bio, and hashtags to boost discoverability inside the app. But now, there’s a major shift: Google can index individual Instagram posts — not just main accounts. This means single pieces of content can show up directly in search results, just
How To Find High Converting Keywords (And Create Content That Drives Traffic)
Ever wonder why some small businesses seem to effortlessly attract the perfect clients, while others struggle to get noticed? The answer isn’t luck—it’s strategy. Smart business owners tap into consumer psychology by targeting high converting keywords that reach potential customers at the precise moment they’re ready to make a decision.
The Power of SEO for Lead Generation: What You Need to Know
If you’re a small or local business, you’ve likely heard that SEO for lead generation as an essential tool to attract more organic traffic to your website. It’s often seen as a way to bring in qualified leads, but there’s more to it than that. SEO is more than just
Google AI Overviews: What Are They And How Do They Influence Small Business SEO?
Google AI Overviews are a feature in Google Search that use generative AI to create short summaries of topics along with links to relevant web content for certain search queries. These AI-generated summaries appear in a shaded box at or near the top of the Google search results page. The
How Google EEAT Signals Affect SEO and How to Improve Your Website’s Rankings
Google EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google first introduced EAT in its Search Quality Rater Guidelines in 2014 and added the extra ‘E’ for experience in 2022. Google EEAT signals help the search engine judge the quality of a webpage, which affects how well the page will rank in
Keyword Research Tools To Kickstart SEO
If your business is online, you’ve probably realised that just having a website isn’t enough. Even a good-looking site needs to be optimised to show up at the top of search engine results because that’s where your potential customers are searching. When you’re ready to improve your site’s SEO, the
