For years, Instagram SEO has been about optimising your profile, bio, and hashtags to boost discoverability inside the app. But now, there’s a major shift: Google can index individual Instagram posts — not just main accounts. This means single pieces of content can show up directly in search results, just like any other web page.
This update changes the game for Moroccan businesses. In the past, if you wanted your content to get noticed outside Instagram, you either needed it to go viral within the app or have it picked up by influencers and other media outlets. Now, thanks to Google indexing Instagram posts, you can apply SEO techniques to individual pieces of content and have them appear for relevant Google searches!
What this means for your Moroccan business
You don’t need to go viral anymore
Gone are the days of waiting on an Instagram algorithm to push your post into Explore or Reels. With strong Instagram SEO, your posts can be found directly on Google by people who are looking for services or products your business provides.
You can create posts that can last more a day!
What I mean by that, while a viral post on Instagram might spike in engagement for a day or two, with Instagram SEO, your posts can stay relevant as long as people are searching for them online. That’s because a Google-indexed post can keep bringing traffic for weeks, months, or even years — provided it’s optimised for the right keywords.
All Moroccan businesses have a chance now!
Competing with big brands on Instagram’s Explore page is tough. I mean, who can compete with brands willing to spend millions of dollars each month on ad campaigns? Not a chance. But when your content is indexed on Google, your business can target long-tail, niche keywords where Moroccan businesses often outperform giants.
You can tap into a cross-platform SEO strategy
Umm, cross-what?!
I promise it’s not as complex as it sounds; it simply means you’re no longer limited to optimising your website alone. Your Instagram posts can become part of your wider SEO strategy, ranking on Google alongside your blog articles, YouTube videos, and other digital content.
This is very important! Relying on one single channel (website or Instagram) is not only risky, but can also backfire on you. The best course of action is to use multiple channels to sell your services.
How to Optimise Instagram Posts for Google Indexing
If you want your Instagram posts to appear in search results in Morocco, here are a few key tactics:
- Write Keyword-Rich Captions: Just like blog posts, use terms your Moroccan audience actually searches for.
- Use Descriptive Alt Text: Instagram allows you to add alt text for accessibility, which also helps with search indexing.
- Post High-Quality, Shareable Content: Google prioritises content people engage with.
- Link Strategically: If a post ranks on Google, make sure your profile and bio guide viewers to your website or offer.
The Bottom Line
This Instagram SEO update is a massive opportunity for Moroccan businesses and brands to break free from algorithm-only exposure and tap into the largest search engine in the world.
Want to dominate Google and Instagram search results?
Get in touch with Hawk SEO today — and let’s put your brand ahead of the competition before your rivals even know what hit them.
In This Article
Recommended Reading
