Small Batch, Big Impact: Boardwalk Catering's Rise to Prominence in Sydney's Catering Scene

↑200%

Organic Revenue YoY

↑10X

Organic Sessions

#1

for “Premium Sydney Wedding Catering”

CHALLENGE

Operating in the highly competitive Sydney catering market, Boardwalk Catering sought to fine-tune their SEO strategy to reach a new generation of potential clients and expand their brand awareness.

SOLUTION

Hawk SEO quadrupled Boardwalk Catering’s blog content to drastically expand their keyword portfolio.

The Hawk SEO Strategy

Targeted Audience

We identified semantically-related keyword groups to optimise service pages and blog content. This ensured high-converting traffic from existing clients familiar with Boardwalk Catering’s excellence, while also attracting potential customers searching for bespoke catering services.

SEO Content For a New Audience

Hawk SEO crafted search-optimised product descriptions and blog content specifically targeting a demographic with a discerning palate. This content served as a gateway, drawing in high-paying clients with a focus on Boardwalk Catering’s modern and exciting culinary creations.

Content Expansion & Keyword Growth

We significantly expanded Boardwalk Catering’s keyword portfolio by 1936 terms and grew their blog content by 10 times. This broader range of keywords ensured Boardwalk Catering appeared in relevant searches across a wider spectrum of queries.

The Results

200% Increase in Organic Revenue

By integrating SEO content on the menus, event planning, and the venue partnerships, Hawk SEO helped Boardwalk Catering drive traffic directly to high-conversion pages. This resulted in a doubling of revenue generated through organic website traffic.

10X Growth in Organic Sessions

The combination of optimised product pages and a content-rich blog featuring SEO-optimised blog posts led to a significant increase (10X) in organic sessions compared to the previous year.

Dominating Key Rankings

Following the 12-month campaign, Boardwalk Catering now ranks for over 2000 keywords. These keywords continue to generate organic traffic, fueling their sales funnel and providing a continuous return on investment.

Strategic Keyword Improvement

Hawk SEO’s data-driven approach to keyword research and implementation resulted in improved rankings for strategically valuable keywords related to bespoke catering in Sydney.

Outranking the Competition

Boardwalk Catering successfully outranked online catering giants for key terms like “wedding catering Sydney,” solidifying their position at the top of Search Engine Results Pages (SERPs).

Conclusion

Hawk SEO’s collaborative partnership with Boardwalk Catering, built on clear objectives, a proven SEO strategy, and open communication, yielded exceptional results. This case study demonstrates the power of a well-executed SEO campaign in driving brand awareness, attracting new clientele, and ultimately achieving significant revenue growth.