An 861% Increase in Search Traffic Connects The World’s Riches With World-Class Jet Catering

↑861%

Search Traffic

↑300%

Conversions from Organic

↑843%

Page One Keywords

CHALLENGE

Outranked by competitors and virtually invisible in local searches, private jet catering company The Flying Seahorse faced significant challenges in engaging potential clients.

SOLUTION

By conducting thorough keyword research, Hawk SEO identified opportunities for page optimisation to enhance their local profile and increase conversions.

RESULTS

The Flying Seahorse achieved a 10X increase in page one keywords, leading to an 861% surge in monthly site traffic and establishing a sustainable, self-sufficient growth path.

The Flying Seahorse’s approach to private jet catering is founded on quality service and meaningful client relationships. However, as the market became more competitive and the demand for luxury services increased, traditional paid search strategies proved ineffective. To continue serving their jet clients effectively, The Flying Seahorse needed to pivot to organic search optimisation.

The Hawk SEO Strategy

When Shift Happens, SEO Pays Off

Paid search had historically been unsuccessful for The Flying Seahorse, and this remained true when they sought help. Their value proposition was getting lost in the crowded field of paid advertisements, prompting a strategic shift.

Through meticulous keyword research, The Flying Seahorse identified opportunities to develop SEO content that directly addressed searchers’ needs. By optimising existing pages and refreshing their Google Business Profile, they quickly saw an increase in organic traffic.

When unexpectedly removed from a popular referral site, which had been a significant source of clients, The Flying Seahorse remained undeterred. They intensified their focus on optimising content with low-competition keywords to boost conversions. This strategy clearly directed clients to their services, resulting in a 300% conversion rate from organic traffic.

The Results

861% increase in search traffic

The Flying Seahorse experienced substantial growth in organic traffic through optimised content and a strategic keyword approach.

300% increase in conversions from organic traffic

Effective SEO optimisation led potential clients to find precisely what they were seeking.

843% Increase in Page One Keywords

The Flying Seahorse now ranks for 349 page-one keywords, a significant rise from the previous 37.

Generating Qualified Leads Starts with Great Content

Thanks to their success with SEO, The Flying Seahorse is no longer dependent on third-party sites for referrals and has discontinued ineffective paid search campaigns. This collaborative SEO partnership has transformed their growth trajectory, enabling them to cater to more clients and enhance their market presence.